Sender One Turns 10 | Sender One Blog

For the past decade, Sender One has created unforgettable experiences for many climbers, new and seasoned. With three gyms up and running and more on the way (4 to be exact!), it is incredible to share such inclusive spaces for friends and family to gather while witnessing the growth and expansion of Sender One. We are so fortunate for the opportunities to discover and connect with a diverse community, allowing us to foster an environment where we can continue to share our passion for climbing. 

We'd like to take some time to reflect on the past 10 years with Alice Kao, Sender One's CEO.

I dropped off my 10-year-old daughter Sydney at sleep-away camp this weekend. As she waved goodbye without shedding a tear (while I fought back my own), it hit me: this is what motherhood is all about. It's watching your child grow, gain independence, and experiencing a mix of sadness and happiness.


But Sydney isn't my first child. That honor goes to Sender One, my brainchild born on 2/14/2012. Back then, my partners and I would gather around the dining table every night writing our business plan. We threw in our life savings and poured everything we had into this crazy idea.

Finally, on 6/15/2013, we opened the doors to Sender One SNA, our very first gym. Those early years are a blur to me, partly because I was so sleep deprived. I was also juggling a small child and a second job on top of running the business. What I do remember is having a crib in the back office, and sometimes Sydney sleeping in her car seat under the front desk.

Fast forward, and Sender One grew from one gym to three, with our team expanding from 20 to over 175 employees. There's a moment etched in my memory from about five years ago when I walked into the gym and couldn't recall the name of the CX staff member. That's when it struck me: Sender One had grown up, standing tall and thriving independently. It had become a living, breathing entity that no longer relied on me.


It's a rollercoaster of emotions. On one hand, I feel a bit sad because my child needs me less, but on the other hand, it's incredible to see them venture into the world, full of confidence and independence.

We look forward to seeing what the next ten years will bring for Sender One and its community! To climbers new, experienced, and those who are no longer with us thank you for climbing with us. We are forever grateful for your support!

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