For the past decade, Sender One has created unforgettable experiences for many climbers, new and seasoned. With three gyms up and running and more on the way (4 to be exact!), it is incredible to share such inclusive spaces for friends and family to gather while witnessing the growth and expansion of Sender One. We are so fortunate for the opportunities to discover and connect with a diverse community, allowing us to foster an environment where we can continue to share our passion for climbing. 

We'd like to take some time to reflect on the past 10 years with Alice Kao, Sender One's CEO.

Finally, on 6/15/2013, we opened the doors to Sender One SNA, our very first gym. Those early years are a blur to me, partly because I was so sleep deprived. I was also juggling a small child and a second job on top of running the business. What I do remember is having a crib in the back office, and sometimes Sydney sleeping in her car seat under the front desk.

Fast forward, and Sender One grew from one gym to three, with our team expanding from 20 to over 175 employees. There's a moment etched in my memory from about five years ago when I walked into the gym and couldn't recall the name of the CX staff member. That's when it struck me: Sender One had grown up, standing tall and thriving independently. It had become a living, breathing entity that no longer relied on me.

It's a rollercoaster of emotions. On one hand, I feel a bit sad because my child needs me less, but on the other hand, it's incredible to see them venture into the world, full of confidence and independence.

We look forward to seeing what the next ten years will bring for Sender One and its community! To climbers new, experienced, and those who are no longer with us thank you for climbing with us. We are forever grateful for your support!

Written by Kadisha Aburub, Edited by Crystal Tan

Juneteenth, also known as Freedom Day, Jubilee Day, and Cel-Liberation Day, is an American holiday celebrated annually on June 19th. It commemorates June 19, 1865, when Union General Gordon Granger recited federal orders announcing that all previously enslaved people in Texas were free.

So if you’re thinking, but WAIT…I thought the Emancipation Proclamation did this on January 1, 1863?!

Well, not entirely. Plantation masters decided when and how news was delivered (as news then, did not travel as quickly), so this news of the Emancipation Proclamation was delayed for very obvious reasons.

While many Black folks use this as a day to celebrate with friends, family, and community members, it can also be seen as a way for non-Black individuals to reflect on the impact it has had on our nation.

For example, let’s think about how we, as climbers and outdoor enthusiasts, have the privilege to explore and enjoy our State and National Parks. When the National Park Service was founded in 1916, Jim Crow laws had already been implemented. Did you know that the parks were not officially desegregated until 1945? However, local ordinances continued to prohibit Black people from entering many parks, despite desegregation. In 1952, only 12 out of 180 state parks in southern states allowed Black people to enter.

While it may be tempting to think, “That was a long time ago." In reality, it wasn't too long ago, and the legacy of institutional racism remains and continues to impact Black communities.

Let’s not forget the first all-Black team to summit Everest was in 2022. Only one year ago.

The good news is there are groups and organizations actively working to improve experiences for Black people outdoors.

Here are a couple of organizations to check out and support:

Black Girls Trekkin - Located locally in California, their mission is to "provide experiences that inspire Black women to pursue outdoors adventures with confidence, establish connections with one another, recreate on the land with care, and rekindle a deep-rooted cultural relationship with nature."

Blk Out Fest - A climbing festival held in Chattanooga, TN that centers and celebrates Black climbers.

We encourage you all to explore and connect with organizations and local Black climbers; to step outside what you know or think you know, and to listen, without judgment.

So if Juneteenth is a celebration for you, we hope that you celebrate in whichever way feels right. Be it rest, spending time with friends climbing outdoors, or taking the day off.

As for us here at Sender One, we will be featuring a Black vendor on the day of Juneteenth, Royal Gourmet Cookies! We are always looking for more Black vendors to support throughout the year, so if you or someone you know would like to be represented in our gym space to sell your art, jewelry, or goodies, please reach out to us!

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Join our 2023 Juneteenth Celebration @ Sender One LAX!
Monday 6/19/2023, 7 PM – 9 PM

Resources: 

1. Code Switch Podcast: On Food, Mattress Sales, and Juneteenth
2. https://www.ascendclimbing.com/blog/juneteenth-2023
3. https://oxfordaasc.com/page/featured-essay-emancipation-and-the-meaning-of-juneteenth 
4. https://www.nytimes.com/article/juneteenth-day-celebration.html