
Form of Analog x Sender One
the contentBy Crystal Tan & Brian Hedrick
At Form of Analog, we believe good things come in many forms and are built through curiosity, having fun, and being unafraid to try something new even if it means working through tough challenges. Climbers share a similar approach with this mindset when working through problems and routes.
Our vision is simple: create something that brings delight and supports passion, creativity, and movement without sacrificing style, durability, and intentional design. Form of Analog is a lifestyle brand built for people who move—on the wall, on the road, in their creative work, or wherever their interest leads them.


As proponents of ‘slow fashion’, we believe in thoughtful design and creating products that don't chase trends, but grow with you. Our line of products include training boards (warm up finger boards and hangboards), bags, and apparel. You could say we’re a work in progress, but that’s because we’re enjoying the process of learning, creating, and making sure it’s still fun at the end of the day.


Who we are
Hi—we’re Brian Hedrick and Crystal Tan! We met in 2015, both working at Sender One. From setting routes on the Torch and organizing marketing material for the next Bouldering League, to making home-sewn bags and planning engaging Instagram reels, we’ve taken our immense love for climbing and creating to bring Form of Analog to life.
It’s been almost five years since our departure from Los Angeles—Covid, life, new ventures and different career paths brought us to Charlotte, NC where we currently live with our absolutely crazy Blue Heeler, Moxie. Perhaps we’ve crossed paths with some of you, but the climbing community at Sender One has grown, so we’re excited for the chance to share our passions with you.
A little more about us and what we do as Form of Analog:


Brian is the magician behind producing all of the products. He is a self-taught sewer, woodworker, and fabricator leading with big ideas and seeing the process through from experimenting with prototypes and sourcing fabric to mocking up 3D renderings of our training boards, sewing bags, and quality assurance. Crystal supports the creative direction and marketing efforts—curating content for social media, managing outreach, and handling photography and copywriting. It’s a partnership (both in and outside of business), and we lean into what we’re good at, allowing our strengths to complement each other.
Where to Find Us
We’re extremely grateful for the opportunity to partner with our beloved climbing community and gym by providing limited tote bags specifically designed for Sender One! You can find one at a local Sender One location.
We’re just getting started, and we’d love nothing more than for you to follow along. You can find us on Instagram @formofanalog and at www.formofanalog.com.
Thanks for being part of where it all started—and part of where we’re headed. Stay tuned for more good things.